Subdomains vs. Folders for International SEO: Choosing the Best URL Structure for Your Multi-Language Website

To expand your business overseas, you’ll need a well-structured website optimised for international SEO services. The most important phase in this process is deciding between subdomains and folders (subdirectories) for your multilingual website. The right choice can influence search engine rankings, user experience, and overall region visibility. Let’s look at both choices to help you make an informed decision.

Understanding Subdomains and Folders

Subdomains: A Separate Website Approach

A subdomain (e.g., fr.example.com or de.example.com) functions independently from the main site. Google recognises subdomains as separate websites, necessitating individual SEO work.

Pros:

• Customised SEO strategy for each region
• Greater flexibility in hosting and server locations.
• Suitable for big businesses that have distinct regional needs.

Cons:

• Requires separate SEO optimisation and backlinks
• Increased maintenance and management workload.
• Potentially weaker domain authority consolidation.

Overall, subdomains offer a more tailored approach to SEO and can benefit businesses with diverse regional audiences. However, they also come with added complexities and maintenance responsibilities that may not be suitable for all websites. It’s important to weigh the pros and cons carefully before deciding to implement subdomains.   

Folders (subdirectories): A Unified Approach

A folder structure (e.g., example.com/fr/ or example.com/de/) consolidates all content under a single domain, which improves overall SEO.

Pros:

• Consolidates domain authority and backlinks.
• Easier to manage from one central location.
• simplifies technical and SEO efforts.

Cons:

• Reduced flexibility for region-specific content.
• May not be suitable for highly localised marketing campaigns.

Overall, using a folder structure can provide a more organized and streamlined approach to managing content on a website. However, it is important to consider the specific needs and goals of the website to determine if this approach is the best fit.

Choosing the Right Approach to International SEO

• Opt for Subdomains if: You require region-specific websites with various hosting configurations and content strategies. Businesses with an extensive international presence frequently prefer this structure.

• Opt for Folders if: You want to consolidate SEO efforts and improve domain authority under one primary website. Many businesses utilise this strategy to provide a consistent global brand experience.

Enhance Your Global SEO Strategy

Making the right choice between subdomains and folders requires a thorough examination of your business objectives and market strategy. Collaborating with an international SEO consultant can help guarantee that your strategy is optimal and geared to your specific demands.

Need expert advice? A reputable international SEO agency can implement best practices to increase your site’s global presence. Reach out today and start optimising for global success.