10 Effective eCommerce SEO Tips
Increasing organic traffic to your store can make a significant difference in your sales. Increasing sales without spending money on advertising can be a great way to expand your e-commerce empire.
While all of that sounds fantastic, it’s easier than it sounds. You can’t do any of that unless your online store has strong SEO.
With that being said, here are the top 10 eCommerce SEO tips for increasing organic traffic and sales, with an emphasis on website layout first.
1. Optimise your website layout
The layout of your site is the foundation of both your site and your SEO strategy. Without layout, the user may become easily confused or discouraged and ditch the website. And Google isn’t happy about it.
HTTPS is required for your eCommerce store. It assists in the protection of customer information, is trusted by Google and even enhances your SEO.
2. Make browsing your product page a pleasurable experience
Now that you’ve incorporated layout optimisation into your strategy, it’s time to review your product pages to see how you can improve the customer purchasing experience.
You may be wondering if this is an eCommerce SEO factor. Yes, it is. Google’s search engine has been improved numerous times in recent years to include the top-quality content close to the top of its results, and eCommerce is no oddity.
3. Conduct an SEO audit on your website
While there is a plethora of information available on the eCommerce digital marketing strategy, your business and audience are unique. To get the most out of your SEO investment, you should tailor your efforts to what works best for your target audience. To better understand where you stand now, the best place to start with advanced SEO is with a thorough SEO audit.
4. Evaluate existing backlinks of your website as well as competitors
Backlinks are the most valuable currency in SEO. Evaluate what links you’ve by now earned to build and enhance your eCommerce backlink plan. What websites are currently linking to yours? What pages are they linking to, and what anchor text are they using? And how valuable are those links in terms of management, relevance and the amount of traffic they send your way? Perform the same analysis on your main competitors too.
5. For rich snippets, use structured data markup
Structured data markup provides additional information about your product before a user even visits your website. It also assists in ranking for Rich Snippets, a type of Google search feature popular in the eCommerce world. As per the best ecommerce SEO agency, star ratings and review tally are vital for SEO, but they are also important for increasing click-throughs when you appear in search results.
6. Increase the number of long-tail keywords in your strategy
In search engines, most eCommerce businesses compete with large players such as Amazon and Flipkart. As a result, competing for long-tail keywords with high search volume is difficult.
If you emphasise long-tail keywords in your strategy for smaller eCommerce brands, you’ll get further faster. This can imply extremely specific iterations of the products you sell.
7. Build better links and optimise your 404 page
Broken links have been regarded negatively by SEOs. They have an impact not only on the performance of your website, but also on the customer experience. When you interlink with broken product pages and categories, you are effectively stopping users in their tracks. Some may stay and navigate to new pages, while others will most likely leave your site.
8. Create content focused on particular products
While it’s a useful rule of thumb to focus your content on helping rather than selling, eCommerce brands can sometimes skilfully combine the two by creating content that features products they sell. For instance, The Nykaa blog is full of posts about specific products that the company sells.
9. Collaborate with suitable brands and influencers
Link building is the most difficult aspect of SEO, but it is essential for gaining any traction. Try to find similar brands like yours with whom you can collaborate. Can your athletic shoe brand collaborate with another fitness product brand to create joint content for your shared audience? Alternatively, if your company sells makeup, you could collaborate with a hair product company to create beauty tutorials. Developing relationships with other brands and influencers increases the likelihood that they will share and link to your content, and their followers will do the same.
10. Make your store mobile-friendly
Google announced in 2019 that its mobile device crawler would be crawling websites. This basically means that it will scan your website’s mobile version, compare its performance to its benchmarks and rank you consequently.
A good piece of advice for eCommerce merchants is to test your pages on mobile before publishing them to ensure that the content and browsing experience are comparable.
eCommerce SEO takes patience, but it pays off in the end
None of these strategies is simple. The majority of them entail doing some real work and devoting a significant amount of time to increasing the authority of your website.
However, getting the best eCommerce SEO services is the most effective way for most eCommerce businesses to increase traffic and sales. And what site could be better than you are reading strategies on? Let’s connect!
