What Is Keyword Rank Tracking and Its Best Practices?
Many websites send links to relevant information to google via search engines. To help people find the information they’re looking for, Google uses algorithms to search through all the data stored on their servers and make it accessible to everyone. They also use this technology to rank websites in response to user queries. Keyword rank tracking allows people to determine where a certain keyword appears in a search. It also helps optimisation experts figure out which keywords should get more exposure on a website to increase its rankings.
What Is Keyword Rank Tracking?
A keyword is an essential part of Google’s ranking system- it’s how Google determines where a particular keyword appears in a search. When someone types in a keyword, Google looks through its database of webpages, apps, images, and other content for relevant information. It then ranks each webpage based on its relevance to the keyword and assigns each page a quality score. The more relevant pages appear higher on the results page, known as keyword rank. Essentially, Google uses keywords to find relevant information on the internet.
What Are the Best Practices for Keyword Rank Tracking?
When someone types ‘beauty’, ‘dog’, or ‘football’ into their browser, Google uses the keywords they’ve entered to produce a list of websites that are relevant to those topics. Words are interpreted differently by different websites; this is called context when determining how relevant each webpage is. For example: ‘dog’ is far less relevant than ‘beauty’ or ‘football’. Therefore, there are more related pages with ‘dog’ in the title than combined with those two words. This way, a web page’s keywords can vastly change how relevant its content is compared to someone’s query.
When ranking webpages, Google considers many factors for their algorithm- the highest ranking factor is usually relevance, followed by quality score and public relevance (i.e., whether or not someone has mentioned that webpage in an article). However, SEO professionals can manipulate these factors via backlinks and other redirections. In addition, spam websites with no intent of improving anyone’s search results often use technicalities like keyword stuffing (adding many different variants of a single keyword) to gain high rankings via low-quality scores.
You can use Google Analytics reports or third-party tools like Moz Keyword Explorer to analyse where your keywords appear in search results. From there, you can analyse traffic sources and identify what keywords are driving your traffic. With top-notch SEO services, you can also see where your competitors rank their keywords and compare that to your top-ranking position to see what they’re doing right.
A keyword is an essential part of Google’s ranking system- it’s how Google determines where a particular keyword appears in a search. Various factors help determine how certain high keywords appear online, such as how often someone searches for that word or how important that topic is to them personally. To give your SEO strategies a complete makeover, get in touch with DigiMore today!